How can organisations create enough authentic, relevant and helpful content?
Marcus Sheridan has an answer: educate all employees to become content marketers. Yes! Employees can write and blog! Why ever not?
Marcus “The Sales Lion” has proved it in a number of companies. Here he tells “how”.
This is gold dust for larger organisations struggling to produce content. And it could be adapted for smaller companies too.
Here are 3 of Marcus’s steps:
*Have a CCO – Chief Content Officer
*Regularly share content marketing “victories”
See on www.thesaleslion.com