Here are eight great tips on writing for the web. They are aimed at journalists but could be useful for anyone who needs to write read-me copy — I’m thinking especially of content marketers.
They come from Paul Bradshaw, Publisher of the Online Journalism blog, author, journalism trainer, tweeter on journalism and more. Even if you are an experienced web writer, his tips could help you get read.
Paul covers -
- Getting straight to the point
- When and how to link
- Formatting – using block quotes and shorter paragraphs
- Headlines – how to write them and when to use subheads
- Ending your copy
Do you have any other tips to add?